Sports on Cue
Podcasts and video series are the ultimate fan-retention assets for the sports industry, offering an unscripted, deep-dive format that goes far beyond a standard match-day highlight reel to build a deeply loyal, commercialised global audience.
Global sailing league SailGP needed an immersive audio platform ahead of their championship season to give die-hard fans a deeper look into the sport than a standard broadcast allows. By partnering with Cue to launch Deep Dive, they bypassed traditional sports media outlets and built their own dedicated content asset.
Hosted by Olympic sailor Stevie Morrison and America's Cup veteran David 'Freddie' Carr, the show delivers statistical performance analysis, race predictions, and behind-the-scenes drama directly to a global fanbase.
Long-form content, like podcasts, offer a naturally-better way of establishing industry leadership or personal brand status.
Hosting a sports podcast will give athletes the opportunity to showcase their area of expertise, earn trust, establish themselves as a leader in their field, and pitch themselves as a household name.
For any loyal sports fan, their passion doesn’t just die when the referee blows the whistle. Or, when the judge declares the winner. It goes home with them where they crave additional, behind-the-scenes content - like event recaps, athlete interviews, press conference coverage, future predictions, and more.
It’s easy to create this type of content with a sports podcast, and doing so can be a great alternative to going quiet during an off-season. It’s good to keep momentum, and a consistent publishing schedule is one of the keys to success.
Podcast episodes are incredibly easy for people to download and listen to, from wherever they are. They’re extremely versatile, meaning listeners don’t have to be tied to a computer screen to engage.
They can be out running errands, commuting to work, or simply on a walk. There’s next to no effort in listening to an episode of a podcast, and once downloaded, it can be replayed at any time, increasing listener retention.
Because podcasts are really accessible, listeners can tune into your show from anywhere around the world, making them the perfect tool for reaching new audiences. There’s something about audio that helps to build a tight-knit community amongst listeners, and that can add real value to your business.
At Cue Podcasts, we take pride in producing high-quality shows that resonate with audiences and elevate brands. From thought-provoking discussions to impactful storytelling, our podcasts reach listeners across industries.
Not ready to book a slot? No problem. Send your project brief or any quick questions and a member of our production team will get back to you within 24 hours.
Cue Podcasts was formed in 2021 by Podcast.co due to our continued success in producing branded content for our family of products and clients alike. We've come to learn what makes good podcasts great, picking up a couple of awards on the way.
It depends, based on your individual goals and objectives. The format, release schedule, production logistics and more go into your quote. Get in touch, we can discuss your project to help work out the finer details and provide a proposal for your podcast project.
It depends on the complexity of the format and the logistics of collaboration and production. That said, we are typically ready to publish the first episode within 6-8 weeks of our initial kick off call.
Yes! We understand that in modern podcasting, having video content results in increased downloads/views and subscribers when done correctly. If you're unsure whether your podcast idea needs video? Get in touch.
Our offices are based in Manchester, however our team is distributed across the UK and work globally. We've become masters of remote collaboration, this helps us to work seamlessly with clients all over the world while still being able to offer on-site or on-location recording.
Typically, a client will get in touch and we will arrange a consultation call. We'll run through your ideas and goals and provide a proposal for your podcast based on your individual needs and requirements. Once happy, the real fun begins. We work with brands and individuals from all over the world and help guide you through the entire process.
