Aesthetics & Biz

How do you help medical professionals step out of the clinic and master the art of business? In partnership with dermatology clinic chain Skinmed and founder Dr Felix Bertram, Cue Productions developed and launched Aesthetics & Biz. By blending clinical authority with practical knowledge, we helped create an engaging andhighly specialised podcast that serves as a blueprint for scaling an aesthetics practice.

The Brief

Dr Felix Bertram built Skinmed from the ground up into Switzerland’s largest and fastest-growing clinic chain, managing over 140 employees across multiple locations. While medical professionals receive world-class clinical training, few are taught how to run, market, and scale a commercial business.

Skinmed wanted to launch a podcast that bridged this gap. The goal was twofold: to establish Dr Bertram as a global thought leader in the aesthetic business space, and to provide genuine value to fellow practitioners, cosmetic surgeons, and clinic owners navigating the complexities of the industry.

How We Made It Work: Merging Medical Precision with Media Strategy

To deliver a show that balanced clinical credibility with engaging business storytelling, we engineered a dedicated production pipeline.

We focused on:

• Curating High-Value Narrative Frameworks: We structured episodes to address the specific pain points of practice owners—from patient retention and staff management to ethical marketing and personal resilience.
• Global Guest Integration: We facilitated and produced interviews with world-renowned industry figures, including leading plastic surgeons, dermatologists, and clinic founders across the US, UK, and Europe, ensuring seamless remote audio capture.
• Broadcast-Grade Audio Engineering: In a sector built on perfection and high standards, poor audio was not an option. We applied precision post-production cleanup, balancing voice levels and eliminating background artifacts to ensure every episode sounded crisp and professional.
• Sonic Branding & Identity: We created a clean, modern audio package with refined music beds and transitions that reflected the premium nature of the medical aesthetic industry.
• Thought Leadership & Personal Branding: Beyond audio editing, we helped translate long-form conversations into shareable insights, establishing a strong personal brand for Dr Bertram that positioned Skinmed as an industry benchmark.

The Results

Aesthetics & Biz quickly established itself as an essential audio resource for professionals in the cosmetic and medical fields.

• Industry Authority: Positioned Dr Felix Bertram and Skinmed as go-to authorities at the intersection of aesthetic medicine and entrepreneurship.
• Global Practitioner Reach: Attracted a dedicated international audience of clinic owners, doctors, and aestheticians seeking practical commercial guidance.
• High Production Polish: Delivered a consistent, high-spec audio brand that mirrored the premium clinical standards of the Skinmed chain.

What Listeners Love

Audiences value the unfiltered transparency around clinic management. Rather than offering generic business advice, Dr Bertram and his guests dive into real financial choices, early career setbacks, operational challenges, and the realities of building a multi-million-pound healthcare business.

Elevating Niche Corporate Audio

We’ve always been ardent about helping brands find their unique voice in the podcasting landscape, and it's been a delight to watch Skinmed discover and refine theirs throughout this journey. The success of this collaboration is a testament to Skinmed's innovation and willingness to share their expertise, and we're looking forward to more exciting projects together.

– Niall Killeney-Taylor, Head of Production at Cue

🎧 Listen to Aesthetics & Biz on Apple Podcasts and Spotify.

🎤 Produced in Partnership by Cue Podcasts & Skinmed