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Dogs for Good is a UK-based charity dedicated to training service dogs. A mission not only bringing dogs and people together, but also helping adults and children lead more independent lives. Either at home, or in the community around them. 

And every October, they run a month-long fundraising campaign called ‘Dogtober’, which aims to shine a spotlight on our canine friends. 2022 was slightly different to previous years, though. Because they partnered with Cue Podcasts to fully plan, produce, and distribute a 3-episode podcast special. We’ll give you a quick run down of the project below.

The Brief:

• To celebrate the positive influence of dogs on our lives
• To shine a light on how dogs can combat social isolation
• To explore how dogs help build confidence & human connections
• To inspire listeners to walk 100km during the month of October
• To share real, raw, and meaningful stories from users of the charity

The Podcast:

Hosted by Lorraine Kelly (UK journalist and TV presenter), Paws to Talk shares inspiring, first-hand stories from the very people supported by the charity. Episodes not only celebrate the special relationships dogs help us make, but they also examine the life-long impact of service dogs around the country.

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