SailGP (otherwise known as ‘the global sailing league’) is a year long, adrenaline-fuelled racing event that takes place across multiple destinations around the world. We’re talking nine teams, eleven races, and eleven locations including the UK, the US, Australia, Singapore, Bermuda, Dubai, and more. All for a winner-takes-all, $1,000,000 prize fund.

So before they headed into their third season in early 2022, the brand partnerships team at Cue reached out to the event’s organisers about starting a sports podcast. One that would take fans behind the scenes of the event. And in 2021, we officially joined forces to fully plan, produce, and distribute their show. Below is a quick rundown of the project:

The Brief:

• To review & report on every leg of the tournament, from start to finish
• To give expert performance-analysis based on statistical data
• To act as a commercial inventory of the race
• To be hosted by two industry professionals, or sailing experts
• To give sailing fans a behind-the-scenes look at the sport and event

The Podcast:

Taking the above brief into account, we produced Deep Dive. A sports-punditry podcast giving die-hard fans of the sport exclusive insight & access to the 2022/23 Global Sailing Grand Prix. The show is hosted by two sailing legends, Stevie Morrison and David ‘Freddie’ Carr. Episodes are jam-packed with race predictions, on and off-water drama, driver interviews, performance reviews, result breakdowns, and more.

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